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Date: 05. September 2010

eHarmony Puts Media in Play

Matchmaking site eHarmony has kicked off a media review, according to sources.

The client spends close to $90 million annually on ads, per Nielsen. Ad spending through the first half of this year is $44 million. But those figures exclude digital, a significant component of the company's outlay.

Client officials are meeting with media executives from WPP, Publicis Groupe, Omnicom and Interpublic in the next few weeks, per sources.

One source said the review was in the early stages and described the upcoming discussions as meetings that would focus on general capabilities. So far, no RFP or briefs have been issued, the source said.

The incumbent media shop is independent Ocean Media.

The agencies declined comment or referred calls to the client. A client rep said, "Unfortunately eHarmony is not able to comment on our agency partners."

The company is about to celebrate its 10th anniversary and is launching a new ad campaign called "Love begins here." It claims that more than 500 people marry every day as a result of meeting someone through its site.

Check out here our eHarmony test review.

Source: adweek.com

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